O que é e como fazer brainstorming?

O QUE É E COMO FAZER BRAINSTORMING?

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O Brainstorming é a técnica de juntar várias ideias de diferentes pessoas a respeito de um tema específico. Criado em 1948 pelo publicitário Alex Osborn, a técnica se tornou bastante popular entre o meio do Marketing, e também em outros segmentos. No português, “tempestade de ideias“, o brainstorming se baseia em uma troca de ideias em grupo sobre alguma coisa. A técnica tem o objetivo de extrair, de todos os integrantes do grupo, as melhores ideias para algum projeto.

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O primeiro passo é a preparação e a organização do grupo. Ou seja, prepara-se a equipe e apresenta os objetivos. Com os mais capacitados, se propõe o que será feito e qual a meta a ser atingida. Para isso, é importante disponibilizar para a equipe todos os recursos necessário para cumprir a tarefa.

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Em grupo, alguns são mais tímidos, outros mais extrovertidos. É preciso saber dosar a dinâmica para que todos participem. Todos devem ter o mesmo tempo de fala.

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Saiba apontar quais ideias são melhores e quais são descartadas, focando na conclusão da meta do projeto.

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Como fazer um brainstorming?

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O líder é aquele que vai coordenar o Brainstorming, e ajudar na escolha da melhor ideia; com uma praticidade que esteja de acordo com a meta dos projetos.

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Os membros pertencem à equipe e a função deles é a de trabalhar em conjunto e na divisão das tarefas.

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Regras do brainstorming

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Uma das principais regras é o de não haver qualquer julgamento prévio. É de extrema importância que haja no Brainstorming a liberdade de fala, acerto e de erro.

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Por meio do apoio aos participantes para se engajarem. É aí que a técnica de Brainstorming ganha força. E, os resultados, por sua vez, são muitas vezes surpreendentes.

[{"selector":"#anim-2f097032-a756-4c2c-9f91-fe772cd8f531","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-baf2e6f1-99f4-4709-92bc-08ea3303cc2d","keyframes":{"transform":["translate3d(0px, 152.64291%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-477ea94e-2494-47b5-9f4c-44988b307a73","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8dfcb9a-81ce-41cd-a088-ab013f3f40d7","keyframes":{"transform":["translate3d(-125.2788%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3622d96-6ac9-4689-a39b-1bbfeadccbb6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9c5a5be-69f7-4e89-9825-79d052090e57","keyframes":{"transform":["translate3d(0px, 1291.10946%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b9aca33-163d-49bd-82ab-b5d13dee637c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2b5fe19-ff2c-4511-8867-9c08685dbbbb","keyframes":{"transform":["translate3d(0px, 578.05574%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-855c4c0d-46de-467f-b584-997816f3ed45","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eedd74b0-e0c8-403c-b2ed-40d12fa5c6e6","keyframes":{"transform":["translate3d(-125.65055%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae08fd3d-4bc8-4d18-a4ae-681a350af7c2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca9df298-3bf2-4920-beae-f130a03b6c75","keyframes":{"transform":["translate3d(0px, 921.10993%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Leia aqui

Principais tipos de brainstorming

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Entregue Post-Its e canetas para os participantes e coloque num espaço para todos verem. É melhor de trabalhar as ideias com tudo exposto.

[{"selector":"#anim-3354d6d9-f03e-49eb-b84f-12daa00a01ee","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f873a437-676e-40b3-ac05-93adff7fc012","keyframes":{"transform":["translate3d(0px, 283.19779%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3076eabc-29d6-4814-a7d1-e655d0700e7c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c190801-33da-412d-a801-9cec05b5029d","keyframes":{"transform":["translate3d(-125.2788%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ebcd9ac-5a76-438e-9a0d-881f9cf73388","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e111b08e-3a1a-43f2-9dbe-77280017dbea","keyframes":{"transform":["translate3d(0px, 1276.10939%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87a891fc-6d09-4328-9e6e-c03c78bb73be","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-878b8041-3dd1-4499-8485-f88a5f0e7f99","keyframes":{"transform":["translate3d(0px, 193.80693%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a65b255-e895-4399-8c01-c448f4fd2531","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c03f109-5309-4d23-9851-69fc0da425ff","keyframes":{"transform":["translate3d(-123.42007%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6fa1cd9e-bef4-41e6-b575-ab6ba2eceb22","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf11c6d1-1a07-41b9-b8a6-924261bfedc1","keyframes":{"transform":["translate3d(0px, 736.11031%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Leia aqui

Conhecido também de Mapa Mental, é uma técnica de resumir o problema. Resuma a questão com 3 palavras chaves, escreva e apresente para sua equipe.

[{"selector":"#anim-3fb28b70-8476-4a78-bd8d-b066a7c36d52","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c97102f3-0a5a-42a9-b1f0-fb0c4227ec73","keyframes":{"transform":["translate3d(0px, 283.19779%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c69da23-ae94-41c9-aa79-fa36ac9e9ff9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a0855455-9452-4f44-9172-a61af28c871e","keyframes":{"transform":["translate3d(-125.2788%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71873efa-22c1-4eff-8927-a36d09b47e36","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-24360517-b2a7-44c3-a649-64f748f3f8dd","keyframes":{"transform":["translate3d(0px, 1276.10939%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d87b72fb-4043-4bd2-8e00-6e7687997fdd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-982023df-fb82-40ab-bd15-ed60891d5448","keyframes":{"transform":["translate3d(0px, 203.64296%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-270df82d-6adf-4eae-b473-fef33cb5523d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb3cbbc6-2c10-48c0-9502-2ba6bf7566bc","keyframes":{"transform":["translate3d(-125.2788%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2728c8dd-7045-40de-a7e5-2437a7a591a2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a72e289d-bd13-4b9e-b474-0b4bd0b91e59","keyframes":{"transform":["translate3d(0px, 736.11031%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Leia aqui

A chuva de ideias rápidas é uma técnica que pode ser feita de duas formas. A primeira exige um cronômetro. O intuito é limitar o tempo de ideias expostas. Outra forma de aplicação é dizer apenas uma palavra e, a partir dela, conectar outras palavras e elaborar ideias que tenham relação com a primeira palavra dita.

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Tem o mesmo foco que a técnica do Post-It. Ou seja, a imagem é o foco das ideias.

[{"selector":"#anim-fc6b074d-722b-4700-87a1-b2b94a3fca32","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b33fcd59-78b2-406d-ae3f-2124dad198c3","keyframes":{"transform":["translate3d(0px, 573.05581%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94f37d0a-87a9-4731-90f3-9876552b1ca4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c0e2d50-776b-4ee7-8995-bbed55b03a89","keyframes":{"transform":["translate3d(-125.2788%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-102f909c-f24f-4291-a557-83615a100f6a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c04e121-6f6e-444a-8536-c697ad8e11f4","keyframes":{"transform":["translate3d(0px, 1276.10939%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-023d8b47-f880-4594-aa98-e735239b3f61","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff1bfffe-2738-4132-a781-e33a00860878","keyframes":{"transform":["translate3d(0px, 152.64291%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-500ee6ed-5e53-4872-8a2a-c1ffeb716819","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4edc209c-87ab-4d4a-a495-f9558fc9f98d","keyframes":{"transform":["translate3d(-125.2788%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-694be575-e061-449b-bfaa-7269b0c69af8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bbbc9313-6e3f-40df-b03c-21527d044191","keyframes":{"transform":["translate3d(0px, 916.11000%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Leia aqui

Estimulando o máximo da criatividade dos participantes, peça para que todos tomem medidas totalmente inovadoras.

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