3 Diferentes formatos de escrita na web

1. Microcopy

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Esses textos curtos e objetivos são geralmente encontrados em elementos que facilitam o entendimento e a navegação do visitante

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Ferramenta bastante efetiva e poderosa no marketing digital, uma vez que é capaz de influenciar o comportamento do utilizador.

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2. Copywriting

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É uma habilidade que requer conhecimento do público-alvo e suas dores, desejos e preocupações.

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Para ser efetivo, esse texto deve ser bem escrito, estruturado e organizado, com um objetivo claro e um CTA persuasivo.

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3. UX writing

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O profissional desse segmento tem por objetivo escrever textos de maneira estratégica, a fim de tornar a experiência do usuário o mais simples possível.

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saiba Quais são as diferenças entre webwriter, copywriter e UX writer

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